Thursday, March 23, 2006


I bought four comics today (reviews to come).

While I enjoyed all four, what caught my eye the most was what I found on the back of the DC books this week:

A Ponitac Solstice ad.

A car ad. For a $20,000 car. On the back of a Batman comic book.

Someone, somewhere, thought that someone reading Batman, or Manhunter, or, (I'm guessing) Robin might be in the market for a mid-range priced car.

About time. About time someone put money down on the proposition that adults read superhero comic books. Successful adults at that.

As I was leaving the local comics store, I passed three men in business suits. There were lots of people in the store, coming from a range of socio-economic backgrounds. I'm not sure everyone in the store could afford to buy a car, but they were all old enough to drive one.

Compare that to She-Hulk. The plot is about a rape trial, which is a perfectly good plot for the book. But the ads are for candy, video games, action figures, and more candy. The ad going for the oldest demographic is The Benchwarmers, the latest Rob Schneider movie, which is capping out at 15, most. If you're young enough to want a Ring-Pop, you're not old enough to read this book.

So for all out moaning that comics aren't just for kids anymore, and haven't been for decades, nothing will really change until more people are willing to put their money where there mouth is and pony up the dough. So the Pontiac ad is a good start.

One day I honestly hope to see a comic book with ads for shaving equipment, retirement options, and Viagra pills. Maybe then I'll believe comics aren't just for kids.

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