I think most people understood what I meant with my "prediction" for how the Marvel Universe was going to change, but clearly not everyone did, as this comment shows:
Is your point that the Marvel Zombies would blindly buy books with the same titles as their favorites regardless of the actual content?Yeah... no.
My point is that "shocking revelations" that "change the Marvel Universe" tend to neither be shocking nor change very much in the long run, so the only way Marvel could truly surprise me is to drop superhero stories altogether and strongly push comics set in other genres.
But they won't, of course. Despite being the largest American comics company, Marvel is also the most conservative. No matter how many times they threaten to "really shake things up," the stories will never really change because Marvel will never stray too far from their bread and butter: superheroes. I can tick off on one hand the number of comics they publish that DON'T, in some way, feature superheroes (and all of those are adaptations of established properties).
Even last year, when they ran tribute books to other genres Marvel used to publish (Romance, Western and "Monster"), the books all ALSO had to feature some established superhero. It couldn't just be Devil Dinosaur, it had to be a Devil Dinosaur vs. The Hulk.*
And this is a problem because Marvel dominates the American comics field and what they SAY is comics, is comics. And as long as Marvel refuses to change, then the medium and the audience for that medium stagnates. Even if superheroes are your biggest selller, publishing superheroes exclusively tells everyone not interested in men in tights that comics as a whole are not for them, and that's suicidal.
For example, "Spider-Man 3" is going to be Sony's biggest movie this year, but that doesn't mean Sony is going to do just Spider-Man movies, or even just superhero movies. That would be insane! Most people would stop seeing Sony films, and if Sony made up half the movie industry by itself, most people would stop seeing movies altogether!
Even DC Comics, which admittedly publishes mostly superhero stuff, has in the last year alone published two western on-goings, a war comic or two, a bunch of fantasy/horror through their Vertigo imprint, a Looney Tunes comic, distributed the CMX line of manga, and launched MINX, which feature teenage girl protagonists.
So there's at least one major publisher pushing different genres, giving top writers and artists the chance to tell stories about anything else to an audience that likes the medium but might not be that into superhero stories. Where's Marvel's Pride of Bagdad? Their Plain Janes? Heck, it's been over twenty years, where's their Sandman?
As for actually turning Amazing Spider-Man into Picture Perfect, I guess I had a second point. I believe Marvel Zombies AREN'T actually that interested in superheroes. They're interested in specific characters and relationships. Which is why Marvel books sell fifty thousand copies and other companies' superhero books maybe sell ten, regardless of perceived quality. And by stripping away the flashy costumes and superpowers, Marvel might be able to prove to their audience that, not only could they enjoy a romantic comedy book, they're already reading one!
It's just been hiding behind a mask.
*The book itself was extremely good, I should say. I was just using it as an example.